Copywriting is Not Dead

Pubblicità

Woody the Wise

“Life is so much luck. And people are so frightened to admit that. They want to think that they control their life. They think ‘I make my luck’. And you want to keep telling yourself that you’re in control, but you’re not in control. Ninety-nine per cent of it is luck, the luck of the genes, the luck of the draw, what happens during the day, the bomb that goes off on the other guy’s bus.”

Altre perle di saggezza qui.

Art & Copy

A film “about the innate human urge to express oneself creatively”: makes me feel the urge to see it immediately!
(Thanks to Andrea for the tip)